Moé

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(Style) (from the verb ↗moeru = "to be infatuated", pronounced moé or mo-eh) Titles that have at least one character generally young in age, with a naive or innocent view of life, and "some obvious sympathetic weakness they work hard to correct" would be considered moe. A character or personality trait that "elicits a protective or loving response from the audience" would also qualify (quotes taken from ↗Wikipedia:Moe). In modern terms moe has been evolving to the point where moe may apply to objects and not just young girls. Unfortunately moe can be taken to the extreme (see: "Lolicon").

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